Apple iPhone 17 Pro Max

Key feature bullets

• UNIBODY DESIGN. FOR EXCEPTIONAL POWER. — Heat-forged aluminium unibody design for the most powerful iPhone ever made.

• DURABLE CERAMIC SHIELD. FRONT AND BACK. — Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4× more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3× better scratch resistance.³

• THE ULTIMATE PRO CAMERA SYSTEM — With all 48MP rear cameras and 8× optical-quality zoom — the widest zoom range ever in an iPhone. It’s the equivalent of eight pro lenses in your pocket.

• 18MP CENTER STAGE FRONT CAMERA — Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.

• A19 PRO CHIP. VAPOUR-COOLED. LIGHTNING-FAST. — A19 Pro is the most powerful iPhone chip yet, delivering up to 40 per cent better sustained performance.

• BEST BATTERY LIFE IN AN IPHONE EVER — The unibody design creates massive additional battery capacity, for up to 37 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵

• iOS 26. NEW LOOK. EVEN MORE MAGIC. — A fresh design with Liquid Glass. Beautiful, delightful and instantly familiar. With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more.⁶

• VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.⁷

• STRONGER CONNECTIVITY. SUPER-FAST SPEEDS. — Stay connected at faster speeds with secure connections to Wi-Fi 7,⁸ 5G networks⁹ and Bluetooth 6, plus eSIM.¹⁰

• eSIM, FLEXIBLE. SECURE. SEAMLESS — With eSIM, you enjoy greater flexibility, enhanced convenience, increased security and seamless connectivity, especially when travelling internationally.¹⁰

• PRIVACY— A whole new level of privacy and security. Built in.